Brand Design
Web Design
Logo Design
Zuri Wa Asili a natural hair & skin care range focused on manufacturing unique organic personal care and home spa amenities using natural herbs and essential oils. With the mission to change and dominate the South African Beauty industry that connects to the cultural roots of Africa the knew they needed a digital makeover.
The challenge was to transform Zuri Wa Asili’s brand and digital presence from top to bottom. We needed to craft a fresh brand strategy, redesign their website, and establish detailed, actionable brand guidelines.
Our mission? Enhance user experience, align their digital presence with Zuri Wa Asili’s identity, and set the stage for explosive global growth.
Industry
Beauty & Cosmetics
E-commerce
Location
South Africa
We started with a deep dive into Zuri Wa Asili’s world. Through stakeholder and market research, and competitor analysis, we gathered invaluable insights. And armed with this knowledge, we then held a brand positioning workshop.
Ideas flew, creativity sparked, and out of it emerged a compelling brand manifesto, mission, and vision that captured Zuri Wa Asili’s spirit. We elevated Zuri Wa Asili’s brand positioning by creating a cohesive and compelling digital identity aligned with their mission and values. Then, we integrated these brand elements consistently across the website, including colour schemes, typography, imagery, and tone of voice.
The tone of voice we crafted is confident, clear, earthly connected and human—ensuring every communication felt consistent and engaging. By highlighting their core strengths and unique value propositions, we crafted a digital presence that resonates with their target audience and strengthens their market position.
Designing Zuri Wa Asil’s new website was a journey in itself. Our UX and UI teams mapped out user journeys, crafted detailed wireframes, and built interactive prototypes. The goal was clear: create a site that’s as stunning as it is functional especially for e-commerce.
We introduced a clean, modern minimal and aesthetic with a calming earth colour palette, inviting users into a welcoming digital space. New graphic patterns and hand-drawn elements added a unique, approachable touch.
The result? An intuitive navigation system that lets consumers effortlessly find what they need. And with responsive design principles in place, the site looked and functioned beautifully on any device.
But it’s the development was where the magic really happened. We chose WordPress for its flexibility and power, building a custom visual page builder on top of it. This allowed for easy content updates and a tailored user experience.
But we didn’t stop there—by adding micro animations, we brought text and components to life, creating a dynamic and engaging interface that invites users to explore. This bespoke solution balanced powerful backend functionality with intuitive front-end design, ensuring a seamless digital presence aligned with Zuri Wa Asili’s brand and goals.
After thorough testing, we launched Zuri Wa Asili’s new site without a hitch and empowered their team with comprehensive training. And with our ongoing Monthly SiteCare service, the site remains in peak condition, ready to support Zuri Wa Asili’s global growth.
Voilà! The transformation was complete. Zuri Wa Asili’s new digital presence is now live, vibrant, and ready to lead the way in Beauty & Cosmetics.
