Brand Design
Logo Design
Angelina Group a company that stands at the intersection of creativity and precision, crafting unforgettable
experiences and engineering marvels. With the mission to create and dominate the South African engineering and events management, in order to make this successful they knew they needed a digital makeover.
We had the task to come up with a newly fresh brand and digital presence from top to bottom. We needed to craft a fresh brand strategy, and establish detailed, actionable brand guidelines.
Industry
Engineering
Event Management
Location
South Africa
We started with a deep dive into Angelina Group’s world. Through stakeholder and market research, and competitor analysis, we gathered invaluable insights. And armed with this knowledge, we then held a brand positioning workshop.
Ideas flew, creativity sparked, and out of it emerged a compelling brand manifesto, mission, and vision that captured Angelina Group’s spirit. We elevated Angelina Group’s brand positioning by creating a cohesive and compelling digital identity aligned with their mission and values. Then, we integrated these brand elements consistently across the brand guideline, including colour schemes, typography, imagery, and tone of voice.
The tone of voice we crafted is confident, calm, and luxurious — ensuring every communication felt consistent and engaging. By highlighting their core strengths and unique value propositions, we crafted a digital presence that resonates with their target audience and strengthens their market position.
Designing & developing Angelina Group’s new brand was a journey in itself. Our brand design teams mapped out user journeys, crafted detailed drafts, and built interactive prototypes. The goal was clear.
We introduced a clean, modern minimal, luxurious and aesthetic with a calming colour palette, inviting users into a welcoming digital space. New graphic patterns and hand-drawn elements added a unique, approachable touch.
But it’s the development was where the magic really happened. We chose Adobe illustrator and adobe XD as well as Windows Power Point for its flexibility and power, building a custom visual page / Company Profile on top of it.
But we didn’t stop there—by adding patterns, color palette, typeface, and more, we brought text and components to life.
