Brand Design
Web Design
Logo Design
Colaba Street a company focused on supplying unique spices and sauces using natural herbs. With the mission to change and dominate the South African shopping and retail industry that connects to the cultural roots of Africa they knew they needed a digital makeover.
The challenge was to create Colaba Street a brand and digital presence from top to bottom. We needed to craft a fresh brand strategy, design their website.
Our mission? Enhance user experience, align their digital presence with Colaba Street’s identity, and set the stage for explosive global growth.
Industry
Food - Shopping & Retail
Spices
Location
South Africa
We started with a deep dive into Colaba Street’s world. Through stakeholder and market research, and competitor analysis, we gathered invaluable insights. And armed with this knowledge, we then held a brand positioning workshop.
Ideas flew, creativity sparked, and out of it emerged a compelling brand manifesto, mission, and vision that captured Colaba Street’s spirit. We elevated Colaba Street’s brand positioning by creating a cohesive and compelling digital identity aligned with their mission and values. Then, we integrated these brand elements consistently across the website, including colour schemes, typography, imagery, and tone of voice.
The tone of voice we crafted is confident, clear, modern connected and relatable—ensuring every communication felt consistent and engaging. By highlighting their core strengths and unique value propositions, we crafted a digital presence that resonates with their target audience and strengthens their market position.
Designing Colaba’s new website was a journey in itself. Our UX and UI teams mapped out user journeys, crafted detailed wireframes, and built interactive prototypes. The goal was clear: create a site that’s as stunning as it is functional especially for e-commerce.
We introduced a clean, modern minimal and aesthetic with a calming colour palette, inviting users into a welcoming digital space. New graphic patterns and hand-drawn elements added a unique, approachable touch.
The result? An intuitive navigation system that lets consumers effortlessly find what they need. And with responsive design principles in place, the site looked and functioned beautifully on any device.
But it’s the development was where the magic really happened. We chose WordPress for its flexibility and power, building a custom visual page builder on top of it. This allowed for easy content updates and a tailored user experience.
But we didn’t stop there—by adding micro animations, we brought text and components to life, creating a dynamic and engaging interface that invites users to explore. This bespoke solution balanced powerful backend functionality with intuitive front-end design, ensuring a seamless digital presence aligned with Colaba Street’s brand and goals.
After thorough testing, we launched Colaba Street’s new site without a hitch and empowered their team with comprehensive training. And with our ongoing Monthly SiteCare service, the site remains in peak condition, ready to support Colaba Street’s global growth.
The transformation was complete. Colaba Street’s new digital presence is now live, vibrant, and ready to lead the way in Beauty & Cosmetics.
